Houston has plenty to do. The hard part is deciding. HTX Plans helps make that decision easier: curated events, movies worth seeing, museums worth exploring, activities for any day, places to eat and drink, late-night options, and ready-made plans that tie it all together. Every Thursday we publish a fresh set of verified picks; the guide lives here and in HTX Plans Weekly.

The accuracy rule

We never invent events, prices, dates, times, addresses, or ticket information. We check the details that matter against authoritative sources before we publish, and we clearly flag anything that still needs confirmation. An empty category beats a weak listing, every time.

How the week works

• Monday and Tuesday: we research and expand the candidate list.
• Wednesday: we verify every detail against official sources.
• Thursday: the new guide publishes here and in HTX Plans Weekly.
• Friday and Saturday: we re-check for cancellations, sellouts, and time changes.

How we make money

HTX Plans is set up to earn a commission if you buy tickets or book experiences through affiliate links, at no extra cost to you. That support keeps the guide free. When affiliate links are live, each one is clearly labeled. Our editors choose every listing; listings are never bought and are never included because of an affiliate link. Paid placements are always labeled Sponsored.

Talk to us

Spotted an error, or know a pick we missed? The fastest way to reach us is through the weekly newsletter reply. We read every one.

Starting honest

We are early. HTX Plans publishes a curated weekend guide every Thursday, a weekly newsletter, and weekend picks on Instagram and TikTok. We do not publish audience numbers until we have real ones, and we would rather start a partnership with honest expectations than inflated ones. What we offer now: careful curation, a local audience that plans around our picks, and transparent reporting on every placement.

Sponsored placements on the site

Paid event placements appear in the weekend guide with a clear "Sponsored" label. Sponsored listings go through the same verification as editorial listings: real event, real date, real venue, real price. We do not accept sponsored listings for events we cannot verify, and sponsorship never guarantees a positive editorial mention. Paid placement and editorial picks are separate; a sponsored listing is never presented as an editor's pick.

Newsletter sponsorship

HTX Plans Weekly sends every Thursday with the weekend's picks. One sponsor slot per issue, clearly labeled "Sponsored". Sponsor message is plain text or a provided image with our review; we do not send sponsor content we would not stand behind.

Instagram and TikTok sponsorship

Sponsored posts and stories are labeled as paid partnerships in-platform and in caption. Sponsored content follows the same verification standard as everything we publish.

Affiliate partnerships

If you run an affiliate program that fits Houston weekend content (ticketing, tours, attractions, food experiences), we are interested. We deep-link to specific events and experiences, disclose affiliate relationships plainly, and never disguise affiliate links as neutral recommendations.

Fine print